Erica L. Wilkerson is the Senior Director of Multicultural & Youth Marketing at NASCAR. She oversees the company’s initiatives to engage and attract diverse audiences. Initiatives such as the company’s relationship with NFL star, Alvin Kamara; executing experiential activations such as Bubba's Block Party, Speed SZN and Daniel's Amigos; and hosting a myriad of influencers & celebrities at race events while curating content for broadcast partners and NASCAR social & digital platforms. She also manages the company's media relationship with diverse platforms such as Blavity and MiTu, which provide NASCAR with the opportunity to authentically engage with their captivating audiences. Erica has over 15 years of experience in sports including events, operations, marketing, and promotions.

Outside of NASCAR, the 2024 Charlotte Business Journal 40 under 40 honoree, is active in the Charlotte community.  As the Immediate Past President of the Urban League of Central Carolinas Young Professionals in Charlotte, NC, Erica is committed to providing progressive opportunities to YPs and empowering others to lead fulfilling careers and lives in their respective communities.  Erica has been an active YP for over 9 years and has successfully developed and managed relationships with several YP chapters and their leadership teams including directly being involved in their initiatives & programs. As a member of the ULCCYP leadership team for 5 years and former board member of the Urban League of Central Carolinas, Erica helped create an inaugural young professional development conference, individually raised over $75,000 for the organization, and led her chapter in receiving the President's Distinguished honors with the NULYP Chapter Awards. Erica has also served on the NULYP Programs Committee, NULYP Advocacy Committee and she is also a Fall 2020 graduate of the National Urban League Congressional Advocacy Program.

In addition, Erica previously served on the Student Advisory Board with Johnson & Wales University - Charlotte Sports, Entertainment & Events Management (SEEM) Program, is a member of the Charlotte chapter of WISE (Women in Sports & Events) and is a proud member of the Charlotte Alumnae Chapter of Delta Sigma Theta Sorority, Inc. As a graduate of Webber International University, Erica received her Bachelor of Science degree in Business Management with a minor in Sport Management. She currently resides in Charlotte, NC with her daughter, Giavanna.